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Essay / Research Paper Abstract
This 12-page paper focuses on the recent business strategies of McDonald's Corp. and their effectiveness. Also discussed in this paper is the fast-food industry, competition and the company's reputation. Bibliography lists 4 sources.
Page Count:
12 pages (~225 words per page)
File: D0_MTmcdstr.rtf
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Unformatted sample text from the term paper:
might mention the golden arches that make up this companys logo. Others might refer to Ronald McDonald, the companys spokesperson. Still others might talk about food -- hamburgers,
chicken nuggets and french fries. Awareness of McDonalds however extends beyond children -- most adults, when thinking about fast food will likely
consider McDonalds is the first choice. This is because of longevity and outstanding advertising -- McDonalds has established a strong brand presence in almost every market it is in.
Part of this awareness has been a result of some very clever advertising campaigns over the years. The "You Deserve a
Break Today" theme of the company during the late 1960s in early 1970s set the tone for McDonalds as a place where people could not only find a fairly inexpensive
meal, but also place where they could get away from the rat race. These types of advertising campaigns have helped add to the companys already strong brand awareness, and
have meant that the company has consistently ranked No. 1 in the fast-food industry. However, like much of the fast-food industry, McDonalds
has been affected by the economy. In addition, the company has definitely reached the mature stage of its lifecycle -- the company has, after all, been in existence since
the mid-1950s. In addition, it currently exists in a rather negative atmosphere because of the products it serves. In our health-conscious
society of today, McDonalds has already been sued under the contention that its food is making people fat. While such lawsuits are frivolous (not to mention somewhat ridiculous), they
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