Here is the synopsis of our sample research paper on MCDONALD'S -- AN INTERNATIONAL ANALYSIS. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 7-page paper gives an international view of McDonald's, and talks about its product, capabilities and what can be done to improve them. Bibliography lists 3 sources.
Page Count:
7 pages (~225 words per page)
File: D0_MTmcdinter.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
Ronald McDonald mascot familiar to children and adults in a variety of nations. Furthermore anyone walking into a McDonalds, whether in Boise, ID or Timbuktu, will be able to get
the same hamburger, Big Mac or Filet-O-Fish sandwich. In this paper, well examine how McDonalds works on a global level. The corporation has
been remarkably successful overseas, sometimes to its deterrent. Because McDonalds is such a strong symbol of the United States, McDonalds outlets in other countries are unfortunately attacked when anti-American sentiment
is high. In this paper, well answer questions, based on literature about McDonalds, to help paint a portrait of a successful multinational corporation.
What is McDonalds franchise mission statement or overriding objective? When Ray Kroc opened the first McDonalds in Des Plaines, IL in 1955,
it was with one goal in mind -- to provide an all-American meal (hamburger, fries and milkshake), served quickly, professionally and hot, and at a reasonable cost. Back in those
days, it cost 59 cents to enjoy all three. As a result, it was a two-meal place, it served lunch and dinner only (Arndt, 2007).
As time went on, the mission of both McDonalds corporation and franchisees involved standardization and consistency. Krocs belief was that mass production could work as well in the
quick food business as it could when it came to manufacturing an automobile or washing machines. Though Kroc is regularly regarded as the founder of McDonalds, it isnt strictly true.
What Kroc did was to take the McDonalds name, and bring the concept of mass standardization to it. In other words, a customer can order a double cheeseburger and fries
...