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Essay / Research Paper Abstract
This 3-page paper provides a marketing plan for McBride Financial Included in the paper is a discussion about Internet marketing. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: D0_MTmcbrfina.rtf
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Unformatted sample text from the term paper:
set as its goal an increase in market exposure, as well as expansion of its market niche. Before doing anything, however,
McBride first needs to know who the target market is. Suggesting that its "consumers" provides a very broad swath, and it needs to be narrowed if McBride has half a
chance of succeeding. For purposes of this paper, we can suggest that McBrides target market is those consumers who are interested in saving for future plans, such as retirement or
investments in other careers. This particular market would be men and women between the ages of 35 and 60. We dont necessarily want to suggest that one gender is dominant
over another, because both genders do make financial decisions. We selected the age category because the mid-30s is when people start thinking about retirement. Typically, when people are in their
20s, seeking the help of any financial counselor for a future retirement is the last thing anyone would think of. By the same token, by age 60, if a person
doesnt have some kind of retirement plan in place, it will never happen. The next step would involve market research. There are
many types of research that McBride can rely on. Some suggestions include comment cards, focus groups, mail surveys and even telephone surveys (McNamara, 2008). But some even better aspects of
market research would be to ask McBride employees (as these folks are on the front lines, interacting with the customers), and seeing what types of products the competition is selling
(McNamara, 2008). For McBrides purposes, the phone surveys should probably be avoided (people dont like receiving phone calls of these types) and the mail surveys would just get lost. What
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