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Essay / Research Paper Abstract
This 4-page paper provides an marketing plan overview for the fictitious McBride Financial Services company, which provides low-cost loans. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: D0_MTmcbridem.rtf
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Unformatted sample text from the term paper:
products to assist with buying a house. The products offered are primarily mortgages, but there is a variety from which to choose, depending on the credit risk and need of
the particular customer. However, McBride is known for its low-cost mortgages, so this is the tact that the company can take. The
first important step that wed need to talk here is market research, and this would include number of smaller homes up for sale, the number of potential homebuyers in the
market, family/household status and age. What might also be good is the number of apartment complexes around -- if there are a lot, and they are of good quality, it
can be assumed that eventually the renters will want to own a home. Another aspect to research in the market is the
number of people just coming out of college, or those who might soon be graduating. Though McBride offers housing loans, there is nothing to say that appealing to the young
professional that might want to buy a condominium wouldnt be too bad an idea. Once we have our research, we need to
determine our target markets. Its important to determine a target market (or even target markets) to help better prepare an organization to develop products or services to reach these markets
(Kauter, 2008). This is particularly true in the financial services industry, which requires different products for different consumers (Kauter, 2008). In some cases, the target market can be divided (and
more services added) as a client passes certain milestones, such as $2 million level, $10 million level and so on (Kauter, 2008). This can also work well in the mortgage
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