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Essay / Research Paper Abstract
This 17-page paper answers various questions concerning mass media. Bibliography lists 7 sources.
Page Count:
17 pages (~225 words per page)
File: AS43_MTmasscomm.doc
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is mass communication and what are its key characteristics? Mass communication, in its most basic form, can be defined as communication geared toward the masses. Now lets move away from
the basics and be somewhat more specific. To the generalist, mass communication involves the "mass" distribution of communication; such as that seen in television, film, radio and even print. However,
as Eric Rothenbuhler (2010) points out, scholars studying mass communication tend to be more interested in communication for use as social accomplishment as opposed to mass distribution systems. This makes
sense - by its very definition, the Internet would likely be considered a mass communication vehicle, but then again, typically isnt included in the definition of mass communication.
One thing we can surmise, however, is that mass communication is also meant to somehow influence the masses. When we speak of "influence," this
can range from encouraging people to buy a particular product, to pulling at the heartstrings are fomenting patriotism. In the days following the September 11, 2001 terrorist attacks, for example,
the mass communication of the time focused on patriotism, strength in the face of adversity and all Americans as one. However, in recent years, unfortunately, the mass communication has been
much more fragmented, leading, in part, to a sadly polarized nation. What are the administrative and critical traditions in media research?
Please explain how they are different? Also known as empirical and critical schools of media research (or social science research), these represent two different research approaches for studying the same
social science issue. The administrative school of research tends to focus on the quantitative facts, as well as functionalism; while the critical school is more in tune with a philosophical
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