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Essay / Research Paper Abstract
This 10-page essay focuses on a marketing plan based on the launching and success of a juice bar in Canada. Topics discussed for the business' succes include the target audience, a competition analysis, customer retention and use of the 5Ps -- product, price, promotion, placement and public relations. Bibliography lists 5 sources.
Page Count:
10 pages (~225 words per page)
File: D0_MTmarjui.rtf
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Unformatted sample text from the term paper:
small towns, in particular, the establishment (generally the local snack shop) had little competition and was the only game in town, which is why it attracted much of the community.
These days, however, with the branding of North America, the small-town snack bar and soda place is gone. In its place are
various food and drink outlets, guaranteed to cater to almost any taste and style. Its into this particular market that we want
to open a juice bar. But the only way such a bar will survive is if the owner develops a solid marketing plan to determine branding, learn about the audience,
know the competition and the proceed to market, through the 5 Ps concept, to the audience. A solid marketing plan is actually
a road map that takes a concept, gives it an identity, helps make the identity attractive and helps encourage a call to action among consumers. Target Audience
Determining your target audience is probably the number one task you need to take on in developing any marketing plan. Doing this effectively requires market
research; whether that research involve scoping out the competition (which well review later), reading articles in industry publications or even just gut assumptions. For example, one smoothie bar/vitamin store in
Dallas, Texas, opened shop near a workout facility. This particular retail outlet has as its customer base predominantly those who are done with their workouts and who are very health
conscious. On the other hand, another smoothie/fruit juice bar in Dallas is located right next to a health food stores. Although
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