Here is the synopsis of our sample research paper on MARKETING STRATEGY FOR A PLASMA TV. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 5-page paper provides a marketing strategy for a plasma television set. Bibliography lists 2 sources.
Page Count:
5 pages (~225 words per page)
File: D0_MTplasmark.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
hoping people will come in to buy. For a successful marketing campaign, its important that the plasma television set has a solid marketing strategy mix of product (with attractive packaging);
pricing (with seasonal discounts); promotion (in magazines and on television shows geared to the target market) and appropriate retail places. Just
as important is our target market - that of men between the ages of 25 and 50, who are likely to want - and hopefully buy - a plasma screen
TV. Introduction Once upon a time, all it took was a better mousetrap to get a customer in to buy it. But
these days, the better mousetrap isnt necessarily going to sell. Nor, in this case, is the better plasma television set. Competition means that a company manufacturing a particular product (a
plasma television in this case) needs to have a comprehensive marketing strategy in place to ensure that the product is right for the target audience, that its priced in the
right way, promoted for the audience to get the message, and placed (or distributed) in such a manner that the customer has easy access to it.
As mentioned above, the product in question is a plasma television. At first blush, it would seem as though marketing such a product would be
easy - there is a "cool" factor to the product that should make it fly off the shelves, right? Not so. Not
everyone wants a plasma television. The first step of developing a solid marketing strategy, therefore, is to determine who, specifically, this television should be sold to. In other words, the
...