Here is the synopsis of our sample research paper on MARKETING SEGMENTATION, MARKETING PLANNING AND A CRITICAL ANALYSIS. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 13-page paper discusses market segmentation and its importance to marketing planning. Bibliography lists 10 sources.
Page Count:
13 pages (~225 words per page)
File: AS43_MTmktsegme.doc
Buy This Term Paper »
Unformatted sample text from the term paper:
a better mousetrap. At one time, it was believed that the path to success for any company was to build the best mousetrap. Building a better mousetrap, it was believed,
would lead to automatic success in the business world. The idea behind this concept, of course, was that the business with the better product (or service) would be the business
with the most customers. And in a perfect world, that better mousetrap would be a key to success. But as most people in
the field of marketing understand, there is more to success than simply having the best product on the market. Other factors go into success - and one such factor involved
in the marketing planning concept is that of market segmentation. Market segmentation has become especially important in recent years, particularly as companies
are selling globally. Though some companies are able to sell their products to an entire global audience, most companies embrace the concept of segmentation to better target everything from promotional
messages, to prices, to the products themselves. Apple Inc., for example, has made a fortune off segmentation. This company understood, from the
start, that it couldnt go up against the likes of IBM when it came to personal computers. Instead, Apple came out with its Macintosh - a cool-looking personal computer with
an easy-to-use graphical interface, and priced the product in the premium stratosphere. In this way, Apple ended up relying on segmentation through product development and pricing to determine and set
its target audience. These days, when it comes to personal computers, Apple doesnt have the largest slice of the PC business - but it does have the most loyal customers
...