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Essay / Research Paper Abstract
This 8-page paper is a sample marketing plan for launching an Internet-based book-writing business. Bibliography lists 4 sources.
Page Count:
8 pages (~225 words per page)
File: AS43_MTmktplano.doc
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Unformatted sample text from the term paper:
an office between the hours of 9 a.m. and 5 p.m., thanks to the Internet, "work" these days transcends location and even time zones.
The Internet has had an impact on the publishing industry as well; its changed the way content is delivered and consumed. This has shaken up the industry, especially
the book-publishing industry. Once upon a time, readers would go to their local bookstore to pick up a copy of a favorite book. There days, the readers only need to
log onto Amazon.com and click their mouses a few times to order a physical book or to have an ebook downloaded onto their Kindles. In the brave, new world of
Internet publishing, content is king - but the problem is that not all the content is quality content. Just about anyone can self-publish these days - but because the so-called
"gatekeepers" (i.e. book publishers) arent the sole arbiter of content, not everything out there is quality. This leaves a strong opening for writers
to supply that quality content. And its these writers I would be targeting with my Internet start-up, "Write Enough." The goal of Write Enough is to help budding writers create,
edit and publish their own written works, either in physical form or as ebooks. Once those works are completed and edited well, Write Enough would make recommendations to its subscribers
concerning publishing outlets. With this, Write Enough offers two goals: 1) to provide quality content to iPads, Kindles, Nooks and even traditionalist who still like to hold books; and 2)
to encourage quality writing from Write Enough subscribers by allowing them to work with trained writers and editors throughout the creative process. Environmental Analysis Competition
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