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Essay / Research Paper Abstract
This 20-page paper provides marketing and advertising ideas for an entrepreneurial small business. Topics under discussion include different kinds of advertising and promotion, as well as the importance of a marketing plan and targeting the market. Bibliography lists 10 sources.
Page Count:
20 pages (~225 words per page)
File: D0_MTsmbuma.rtf
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Unformatted sample text from the term paper:
business. They know the product/service theyre offering and how theyll distribute and sell it. They even know who their customers are. But when it comes to bonafide marketing attempts, this
is where many people fall flat. Part of the reason for this is because people simply arent certain what the concept of marketing involves. To many people, marketing is mainly
advertising, period. And before they even get started, small business owners are convinced that they cant afford advertising. In many ways, theyre right - these small business owners cant afford
the major magazine and newspaper ads that the larger companies can buy. But as well see in this paper, there are other ways to cultivate customers through advertising means (that
wont cost a lot of money, either). Getting the word out about a small business can be difficult; especially if this business
is the new kid on the block. For one thing, small businesses - especially the new ones - simply dont have the budget to purchase flashy advertising or other types
of promotion to make the world aware of their presence. But marketing involves more than promotion - as well see in this paper, marketing involves determining what the market wants,
coming up with that product or service, than letting the market know that this product/service is available. This is about determining the needs of the consumer then communicating to the
consumer how the entrepreneur plans to meet those needs. In this paper, were assuming that the product/service is already in place, and
that there is a need for this particular item (or service as the case may be). The next step is to determine what types of marketing strategy can be put
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