Here is the synopsis of our sample research paper on MARKETING PLAN FOR KUDLER FINE FOODS. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 4-page paper provides an environmental scan for Kudler Fine Foods. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: AS43_MTkudmgpla.doc
Buy This Term Paper »
Unformatted sample text from the term paper:
quality gourmet ingredients at a reasonable price. Before launch, however, its a good idea to understand the market and environmental forces that will help shape Kudler Fine Foods strategic planning.
The typical gourmet cook - and Kudler Fine Foods likely target market -- is female and is between the ages of 21 and
60. She is also likely to be highly educated, owns her own home (or owns in conjunction with a partner or spouse) and earns a high income. Extrapolating this to
the San Diego region, we see a population of 3.2 million individuals, and there are approximately 2.9 people per household (Population and Housing Estimates, 2010). Out of 1.1 million housing
units, approximately 560,669 are single-family homes (Population and Housing Estimates, 2010). The highest percentage of household income resides among those earning between $15,000 to $44,999 a year (Population and Housing
Estimates, 2010). The female population in the San Diego region is 1.6 million - the largest number are between the ages of 20
and 54 (Population and Housing Estimates, 2010). Market Size and Growth By 2020, the San Diego region population is anticipated to reach 3.5
million. Single-family housing units are estimated to be at 654,382 (2050 Regional Growth Forecast, 2010). Median household income that year will be at $58,739 (2050 Regional Growth Forecast, 2010).
On the plus side, there will be enough growth to justify Kudler Fine Foods. However, a median household income of under $60,000 isnt wealthy,
though it could be considered solidly middle class. It was mentioned above that the typical gourmet cook has high wealth. Does this mean
...