Here is the synopsis of our sample research paper on MARKETING ICE CREAM BARS IN GERMANY. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
Examining market conditions, target markets and competition in Germany, this paper is a marketing plan for an American company wanting to export ice cream bars to Germany. Topics discussed include consumer behavior and use of joint ventures and licensing for product distribution. Bibliography lists 6 sources.
Page Count:
20 pages (~225 words per page)
File: D0_MTgerice.rtf
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Unformatted sample text from the term paper:
service. In the rush to market products in different countries, however, many manufacturers fail to consider a variety of factors when attempting to export their products or services in other
countries, namely export/import regulations, government control and most important of all - the consumer. When it comes to Germany, all of the
above are particularly important when it comes to promoting products, particularly ice cream. In this particular paper, were to examine how an ice cream product manufactured in the United States
is to be marketed and sold in Germany. At first glance, it wouldnt be too difficult. The five Ps of marketing - product, pricing, placement (distribution), promotion and even publicity
could be used. But what also needs to be included in any such marketing plan is knowledge of the German consumer, familiarity with the competition and a comfort level with
the demand for ice cream. Also essential in this discussion is a working knowledge of governmental rules when it comes to imports. Then there is the concept of the German
language barrier - in other words, what might work in the United States when it comes to advertising will, depend on it, fall flat on the ears of German consumers.
While marketing a U.S.-made ice cream product in Germany is difficult, it isnt impossible. But before doing so, certain assumptions must be
made - and this paper will focus on trying to outline these assumptions by using examples of what other ice cream manufacturers have done to increase their market share throughout
Germany. As an aside, the good news for our U.S. ice cream company is that exporting ice cream to Germany isnt subject
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