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Essay / Research Paper Abstract
This 5-page paper explores the tasks and duty of a marketing director and discusses appropriate rewards, compensation and goal-setting for the position. Bibliography lists 3 sources.
Page Count:
5 pages (~225 words per page)
File: D0_MTmarkince.rtf
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Unformatted sample text from the term paper:
specific company, and then analyze the system of goal-setting, performance evaluation and rewards. As there was no specific job or department mentioned, for the sale of this example paper, well
provide the job of marketing director, or vice president of marketing, as an example. The director, or vice president, of marketing is
considered the top job for those who stay within the profession. (Workthing Ltd., 2005). According to a description by the Chartered Institute of Marketing, a marketing director needs to take
responsibility for both creating and directing a company or organizations marketing strategy (Workthing Ltd., 2005). In addition, the marketing director needs to
work with stakeholders, from boards of directors to other employees, to create business objectives and strategies, as well as coordinate his or her own team, as well as external agencies,
in getting the message to the necessary audience (Workthing Ltd., 2005). Speaking of message and audience, the marketing director also needs to
determine brand identity, and where that identity should be directed (Workthing Ltd., 2005). And finally, our director needs to be able to
figure out methods by which that identity can be communicated to the target audience in the strongest and clearest possible manner (Workthing Ltd., 2005).
But a standard marketing directors job involves more than simply communication and sales. Our marketing director needs to be able to build teams, inspire other people to do
their best and be a strategic thinker -- as well as have an ability to see the big picture and the place where marketing fits into it, pulling in financial
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