Here is the synopsis of our sample research paper on MARKETING BREAKFAST CEREAL TO KIDS. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 5-page paper focuses on marketing a breakfast cereal to children. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: AS43_MTchilcere.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
their parents to get that coveted toy or food. These days, however, children are becoming increasingly more important as consumers. For one thing, theyre being given money to manage at
earlier ages (Anonymous, 2004). For another, children more and more are showing more influence over many aspects of family consumption (Anonymous, 2004). Children between the ages of two and 12
have spent more than $29 BILLION of their own money independently and, indirectly influence $320 billion worth of household purchases (Wut and Chou, 2009).
The writer in this paper has been charged with marketing a breakfast cereal to children, with the assumption that parents will listen to what their children want. Before determining
recommendations for 4Ps of marketing, however, its interesting to examine the literature about marketing to children. Underhill (1999) explains that, in addition to
being carted almost everywhere with their parents these days, that children "consume even more mass media than we adults do, much of it vying to sell them things" (p. 142).
Smart retail centers, also understanding this, are widening aisles and making stores more kid-friendly to entice all families inside (Underhill, 1999). Automatic doors, wide aisles and no steps are ideal
for parents pushing strollers or chasing after active toddlers (Underhill, 1999). Furthermore, if a retailer wants to sell something to kids, that retailer
needs to put it where kids can see and touch it (Underhill, 1999). Basically kids, especially young kids, consider that everything is a toy (Underhill, 1999).
Solomon (2007) goes one step further, reminding us that children tend to make decisions differently than adults. Children are unable to fully reason that something colorful and
...