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Essay / Research Paper Abstract
This 6-page paper covers marketing and how it pertains to the architectural industry. Topics covered include what, exactly marketing is, definitions of proactive and reactive marketing, and tactics architects need to use for marketing their services. Bibliography lists 5 sources.
Page Count:
6 pages (~225 words per page)
File: D0_MTmararc.rtf
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Unformatted sample text from the term paper:
built the best mousetrap and then bring people to his door through cleverly worded advertisements, flyers, promotions and so on. However, during the
middle of the 20th century, as companies became more competitive (in other words, as more "mousetraps" were out there), psychology began entering the marketing function. It became less important to
find cleverly worded ads, and more important to find what words would resonate with the target market. Marketing then became the discipline it
did today when it was figured that there was more to marketing than simply building the better mousetrap. It was figured out, over time, that the mousetrap needed to 1)
satisfy market demands and 2) have the bells and whistles on it to attract the market from the competition to this mousetrap. The
method by which most marketers develop plans is through the "4 Ps" of product, pricing, promotion and placement (i.e., distribution). The product (as we mentioned above) needs to be one
that consumers want or have shown a demand for. Pricing (which is among the most difficult elements of marketing), involves setting a price where the marketer can gain a profit
while attracting the customer. Promotion, as we mentioned above, is letting the target market know about the product (or service) and placement involves conveniently placing or distributing the product or
service so the consumer is more likely to come buy from that particular marketer. In its most basic form, the marketing 4 Ps
can pretty much be applied to almost any industry, including architecture and engineering (we lump these two together because much of the literature does the same thing). There are, however,
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