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Essay / Research Paper Abstract
This 8 page paper details the characteristics of Market Orientation. Also mentioned are the cultural barriers facing companies as they expand globally. Examples are given which define market orientation, and cultural barriers. Experts in the field are quoted.Bibliography lists 7 sources.
Page Count:
8 pages (~225 words per page)
File: D0_mbmktorient.rtf
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Unformatted sample text from the term paper:
market orientation can mean the culmination of market research, market analysis, and the use of that knowledge in order to provide a better product or service than that of their
competitors. Understanding Market Planning, then, becomes simply a matter of how one might go about gathering this data, interpreting the data and implementing the data. In order to do
so, however, the business needs to find out that their customer base is comprise of. Are there large proponents of women who use the products, or men? Does a certain
segment of the population, either cultural or regional, tend to utilize the service or produce more? The data can be extracted using many methods, including an internal audit of shipping,
and/or formal studies or surveys. One of the key reasons that companies choose to engage in market orientation is the sole reason that it is in their best interest. The
gathering of data and the continual upgrading of services or goods, not only result in the evolution of the product, but also ensure that the consumers wants and needs are
being met. When these two things, it could be said, work jointly, there can be profit and a win/win situation for all. Staying competitive means that a company must constantly
take an inventory of all its internal resources, both human and technological in an effort to maximize all its potential. Other factors in economic development include, equity, global economy, comprehensive
strategy, regional collaboration, industrial focus, customer orientation, partnerships, measurement and evaluations, and learning (Ten Emerging Principles 2002). The customer orientation, can be stated as having one of the more long-reaching
effects on a company and therefore is one of the most strategic areas in which one would want to build a company. Many companies have come to the conclusion,
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