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Essay / Research Paper Abstract
This 7-page paper provides background for a marketing plan for Croc shoes. Bibliography lists 4 sources.
Page Count:
7 pages (~225 words per page)
File: AS43_MTcrocmark.doc
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Unformatted sample text from the term paper:
made from proprietary closed-cell resin and the firm operates manufacturing facilities in Mexico, Italy and China (Colberg, 2010). The resin allows the shoe to conform to the wearers foot, absorbs
impact, and carries no order because it is antimicrobial (Fredrix, 2010). The product is distributed worldwide and sold through retailers including Dillards, Nordstrom
and the Sports Authority, as well as its self-branded stores and kiosks (Colbert, 2010). However, changing fashions and the recession are impacting this
company (Colberg, 2010). The Crocs clogs - its original shoe - continues selling fairly well. However, given its durability, families are preferring to hang onto old clogs rather than investing
in new ones (Colberg, 2010). To provide add-on products, Crocs has increased its Jibbitz lines; Jibbitz are used to decorate the clogs and other Croc shoes (Colberg, 2010).
However, changing fashion trends and the recession have definitely put a damper on Crocs aggressive growth during the mid-2000s (Colberg, 2010). Customer trends
The trends are moving away from the clunky Croc clog and are more focused on a more streamlined shoe. The comfortable-but-ugly shoe fad that fueled
Crocs success has all but ended (Raman, 2009). However, customers still want comfort. In analyzing Crocs fall, analysts point out that a demand
for comfortable shoes will exist, especially among those individuals who are on their feet a great deal (such as nurses, cooks and waitresses) (Raman, 2009). But they want their feet
to look good while theyre on them. Social perceptions Mention "Crocs" and the first thing that comes to mind are the clogs -
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