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This 5-page paper provides a competitive market analysis for CanGo. Bibliography lists 3 sources.
Page Count:
5 pages (~225 words per page)
File: AS43_MTcangmktg.doc
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service in terms of product delivery and support, it also offers the latest technology in terms of website development, innovation and service. Tangible products include books, CDs and DVDs. There
is also an MP3 and online component. In addition to offering all of this great stuff, CanGo has competition in the areas in
which they operate. Amazon.com, Inc. Amazon.com Inc. began life in the mid-1990s by dubbing itself "Earth Biggest Bookstore." These days, in addition
to books (both paper and ebooks), Amazon sells music, movies, games and MP3s (Pierce, 2010). It also sells the Kindle reader for its electronic books (Pierce, 2010). Acquisitions and organic
growth have helped Amazon become a good model for whats known as a "pure-play" company, in other words, one that doesnt have a bricks-and-mortar store front, but rather, handles all
of its commerce via Internet and telephone. Strengths Strong brand image. Amazon was one of the pioneers when it came to
pure ecommerce efforts. The company is also one of the most recognized worldwide. These days, rather than asking an author if his or her book is in the local bookstore,
a common question is "Can I find it on Amazon?" Given Amazons up-front dedication to pure play, it has developed the ecommerce model that other companies try to emulate.
Diversified product line. In an effort to keep revenue streams strong, Amazon has diversified into other product lines. Anyone going on Amazon can
buy makeup, clothes, jewelry, power tools - just about anything. In a sense, therefore, Amazon has become kind of a distribution center for just about everything. Weaknesses
...