Here is the synopsis of our sample research paper on MANAGEMENT AND LEADERSHIP AT SOUTHWEST AIRLINES. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 8-page paper discusses strategic leadership and the four functions of management, using Southwest Airlines as an example. Bibliography lists 3 sources.
Page Count:
8 pages (~225 words per page)
File: AS43_MTleadswas.rtf
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Unformatted sample text from the term paper:
ranges from being motivational, to having a great plan, to respecting employees. All of these are good thoughts, but they dont mean much on the page. As a result, leaders
who attempt to implement these strategies dont do very well. The reason is because these are just strategies; theyre not interconnected in any way, shape or form. As well see
in this paper, only when all four functions of management are present does a leadership strategy work. In this paper, well examine
the leadership strategies and corporate culture of Southwest Airline. Though the company has had its trying times, it is also known for being a great place to work. Also, until
recently, its pilots and flight attendants rarely caused problems (unlike labor unions at other airlines) and the staff is generally cheerful and happy to accommodate customers. There are reasons why
Southwest Airlines has a great number of loyal customers and why employee turnover is so low. Its all because of the leadership and the corporate culture. Leadership at Southwest
Airlines Southwest Airlines is based in Dallas, TX. Unlike the major carriers with their "hub-and-spoke" systems, SWA is a short-to-medium air carrier
which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and knowing how to treat its employees. Furthermore, the
companys dedication to employees, and through that, dedication to customers, has earned it a great deal of loyalty from frequent fliers. Though the airfares themselves are fairly consistent with the
competition, it is the companys willingness to go the extra mile for the customer that has made it successful. An interesting story
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