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Essay / Research Paper Abstract
This 10-page paper is a sample of a marketing plan for a voice-over-Internet protocol called Magic Jack. Bibliography lists 1 source.
Page Count:
10 pages (~225 words per page)
File: AS43_MTmagijack.rtf
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Unformatted sample text from the term paper:
service in a new market and assuming people will flock to buy it. It could be the best product/service in the world, but if it isnt promoted correctly, and to
the correct market, its sure to bomb. This is where target marketing and promotions come in. In this paper, well be examining
a service known as Magic Jack, which is a voice-over-Internet-protocol. VOIP is still a somewhat new technology; while its starting to take off fairly well in the United States, it
is still a very new concept in Asia and Europe. The purpose of this report is to explain how this concept would
be introduced to these two nations, in which citizens may not be familiar with the concepts. Product Description Taking advantage of
the voice-over-Internet protocol, also known as VOIP, Magic Jack provides users in the United States unlimited local and long-distance calling nationally and throughout Asia and Europe for $20. In the
United States, Magic Jack has plenty of competition. Vonage, for example, has cornered the market on VOIP service, while Yahoos SKYPE is also gaining ground. Additionally, some of the larger
cable companies that offer high-speed Internet are going to introduce their own VOIP products in the coming months and years. In the U.S., the concept of VOIP isnt necessarily new,
though there is a little more room for competition. However, in Europe and Asia, this is not the case. There is little
in the way of any type of VOIP, partly because the concept of broadband Internet, which is necessary for a successful VOIP product, is still in a small number of
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