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Essay / Research Paper Abstract
This 3-page paper offers an overview and background about MAC Cosmetics. Bibliography lists 5 sources.
Page Count:
3 pages (~225 words per page)
File: AS43_MTmaccosme.rtf
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Unformatted sample text from the term paper:
literature on this company is scanty (and its website yields next to nothing), the company is known for its very user-friendly retail outlets (with its fashion experts) as well as
its edgy colors and philanthropy through MAC AIDs. Whats even more interesting is that the company has been able to achieve its distinction without having to advertise or use a
hard-sales pitch - rather, it relies on word of mouth. In one article, its estimated that 83% of those who visit a MAC Cosmetic store were referred by friends (Sacks,
2007). Frank Toskanm a make-up artist and photographer, and Frank Angelo, who owned a hair salon chain, launched the company in 1984
(History behind MAC Cosmetics, 2006). Both were in agreement that there was a need for a more durable cosmetic, one that could stand up to the demands required in professional
photo shoots (History behind MAC Cosmetics, 2006). The two turned to Toskans brother-in-law, Vic Casale, a chemist for help in developing
the right cosmetics (History behind MAC Cosmetics, 2006). In 1994, Estee Lauder bought controlling interest in the company, finalizing the companys
acquisition by 1990 (History behind MAC Cosmetics, 2006). Also in 1994, the MAC AIDS funds was introduced and to-date, has raised more than $135 million (About M-A-C AIDS Fund, 2009).
MAC AIDS is in the business for supporting men, women and children worldwide who suffer from AIDS (About M-A-C AIDS Fund, 2009). Ever cent of the selling price of its
Viva Glam lipstick goes to the fund (About M-A-C AIDS Fund, 2009). Frank Angelo passed away in 1997 from complications during
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