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Essay / Research Paper Abstract
A 3 page research paper that asks the question: What differentiates a quality product from a luxury product? First of all to be a luxury product the quality of the product or service offered must be incomparable. However, to project the aura of luxury, a product must also be associated with class, exemplary customer service and also a tradition that associates that product in the public mind with a history of quality that corresponds with a perception of luxury. These qualities are exemplified by three diverse products, which, while being very different, all project the aura of luxury, quality and class. These products are Bordeaux wine, the Ritz-Carlton chain of hotels, and Waterford crystal. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: D0_kh3lux.rtf
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Unformatted sample text from the term paper:
project the aura of luxury, a product must also be associated with class, exemplary customer service and also a tradition that associates that product in the public mind with a
history of quality that corresponds with a perception of luxury. These qualities are exemplified by three diverse products, which, while being very different, all project the aura of luxury, quality
and class. These products are Bordeaux wine, the Ritz-Carlton chain of hotels, and Waterford crystal. The Bordeaux region of France has a reputation for producing wine that is unsurpassed. This region
produces some of the worlds most famous red wines, as well as some of the greatest sweet white wines (History of Bordeaux wines). The history of wine production in Bordeaux
dates to the time of the Roman Empire, yet it was the period in which Bordeaux was under English governance that was most instrumental in the development of its wine
industry. It was during this time that the English, and soon afterward the rest of the world, developed a taste for quality Bordeaux wines, such as Claret (History of Bordeaux
wines). Chateaux wines represent the highest quality of Bordeaux wine and come from the over 9,000 chateaux that can be found in the region. In the Medoc region of
Bordeaux, 61 chateaux produce Grand Crus Classe wines, which command the highest prices of any wine in the world (History of Bordeaux wines). Bordeaux wines today are facing considerable competition
from the mass production of inexpensive, quality wines produced in the Western Hemisphere; however, Bordeaux is rising to the challenge by continuing to insist on high quality standards while also
offering competitive prices (History of Bordeaux wines). The Ritz-Carlton is world renown within the hotel industry for its standards of luxury and customer service. These hotels are famous for
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