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Essay / Research Paper Abstract
A 50 page paper that provides a comprehensive report of the luxury fashion industry. There are several headings: Introduction, which offers comments about the luxury fashion industry in today's environment; the High/Luxury Fashion Industry, which discusses the competitive nature of the industry, the effects of 9/11 on companies, which house owns which other houses, the elements used in competition, changes in the operations, the impact of the consolidations on other aspects in the industry with examples; Self-concept and Ego Needs, which addresses the relationships between these characteristics and the purchase of luxury fashion products; Motivation as Related to Purchasing High Fashion products, which includes Maslow's hierarchy with examples of the types of businesses an individual would patronize at each level of need and also includes discussions of other motivations to purchase high fashion; Branding, Fashion Companies and Consumers; and Marketing & Media Impact on Fashion Industry and Consumers, a comprehensive discussion of the interrelationship between marketing communications. A focus is naturally on European designers but others are also mentioned in the text. Numerous specific examples are included. Far too many subtopics to mention in this abstract. 1 Graphic illustration is included. Bibliography lists 25 sources.
Page Count:
50 pages (~225 words per page)
File: MM12_PGhifash.rtf
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Unformatted sample text from the term paper:
with Maslow. My experience along with the literature, concludes that self-actualization has nothing to do with possessions or striving for material items but rather, self-actualization has to do with being
at peace with oneself. It has to do with meeting ones full potential, it has to do with truth, honesty and responsibility, among other things. It is ethereal rather than
material. Self-actualization is about fulfilling ones mission in life, understanding and accepting ones own true inner self. (This step in the pyramid is very similar to Frankls Will to Meaning.
Please see Maslows The Farther Reaches of Human Nature, pp. 41-53. Also see the article from McMaster University which does a very nice job of explaining Maslows thoughts on self-actualization.)
I will bring this into the paper along with another reference that illustrates what self-actualization is. You can make the strongest case for luxury fashion products meeting ego needs. There
is absolutely nothing mystical about striving for high fashion products. You could even make a weak case for the aesthetic needs IF the "luxury products" were really stretched and interpreted
to include fine art but not fashion. Even an aesthetic interpretation would be difficult to make in view of Maslows explanation. It is not possible to write a paper that
is based on error. I will, therefore, make a case for ego needs and drop in the possibility of aesthetic needs fulfillment in terms of high/luxury fashion products. This rather
lengthy explanatory tutorial note will not be included in the total page count.] Introduction "The analysis suggests that the people in this series of studies are not just
buying brands because they like them or because they work well. They are having relationships with a collection of brands so as to benefit from the meanings these products add
...