Here is the synopsis of our sample research paper on Lung Cancer and Smoking - The Problem and the Potential of a Social Marketing Approach. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 12 page paper looks at the links between smoking and lung cancer and then uses theoretical constructs in order to design a social marketing campaign to encourage smokers to give up their habit. The bibliography cites 16 sources.
Page Count:
12 pages (~225 words per page)
File: TS14_TElungcancer.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
There also appears to be increased risk associated with age, and there are links with passive smoking causing lung cancer in non smokers (Lee et al, 2002). The younger the
age that the smoker starts the habit the greater the risk there is a strong argument for measures to be out into place to reduce smoking in order to reduce
the occurrence of lung cancer and the relevant deaths (WHO, 2003). With such a high number of deaths, as well as the associated illnesses which have wide scale social and
economic impacts on families and health services there is a need for measures to be out into place to reduce the prevalence of smoking. The most effective way, in order
to reduce this on a wide scale is through the use of social marketing campaigns with the back up of practical help.
In order to assess a potential plan for a social marketing campaign to reduce the number of deaths from lung cancer there is a need to understand the total risk,
and the issues which impact ion the way the addictive habit forms, to look at relevant health and change models that may be used and then consider how the campaign
may take place. 2. The Problem The overall lifetime risk of developing lung cancer is roughly 1 in 21 for women and 1 in 14 for men1 (National
Cancer Intelligence Network, 2008). The link between smoking and lung cancer has been well research and proven, where an individual smokes the relative risk of contracting lung cancer is between
20 to 30 times the compared to a non smoker (WHO, 2003). This is unsurprising when it is considered that there are at least 55 different carcinogens in cigarette smoke
...