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Essay / Research Paper Abstract
An 11 page paper. The stimulus question is: What should a North American aerospace company know to do business with a high context culture customer? The writer begins with an introduction to the importance of culture in doing business. The major portion of the paper defines and explains low context cultures and high context cultures, including examples of each and examples of countries identified as low or high context. 1 Table is included Bibliography lists 8 sources.
Page Count:
11 pages (~225 words per page)
File: MM12_PGlohicx.rtf
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Unformatted sample text from the term paper:
of values, attitudes, beliefs, behaviors and customs that distinguish a society. A societys culture prescribes the rules, which determine how Companies operate in that society" (Xerox Corporation. 2003). Culture is
learned, it is transmitted from generation to generation and from one member in a society to another member in that same society (Xerox Corporation. 2003). Each element in a given
culture is related to every other element and they all reinforce each other (Xerox Corporation. 2003). For example, the British Culture is generally described as a class system, the Indian
Culture is still defined as a caste system, and the Australian Culture is generally considered to be multicultural (Xerox Corporation. 2003). A culture only changes when external forces to the
society are strong enough to necessitate that change (Xerox Corporation. 2003). Culture is always something that is shared by all members of that society, in fact, it is culture that
determines membership in a society (Xerox Corporation. 2003). The culture informs the members of the rules and expected and appropriate behaviors within the society (Xerox Corporation. 2003). There are
a number of elements in any Culture: the social structure, communication, language and religion (Xerox Corporation. 2003). From these, the societys attitudes and values are derived (Xerox Corporation. 2003). The
culture has a direct impact on communication, both verbal and non-verbal (College of Business Administration, 2005). Researchers have identified a number of communication variations across the world, one of which
is high context culture versus low context culture (College of Business Administration, 2005). These two terms to describe different cultures originated with Edward T. Halls book entitled Beyond Culture" (Wikipedia,
2006). The major emphasis of this essay is doing business in low context versus high context cultures. Low Context Culture versus High Context Culture A high context culture is
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