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Essay / Research Paper Abstract
(6pp) McClelland asserted that people acquired
different needs over time as a result of life
experiences. He identified three needs that affect
motivation of individuals and organizations:
"1. Need for Achievement - The desire to do
something better or more efficiently to solve
problems, or to grasp and solve complex problems.
2. Need for Affiliation - The desire to establish
and maintain friendly and warm relations with
others. 3. Need for Power - The desire to control
others, to influence their behavior, or to be
responsible for others." Bill Clinton is used as
the case study for these motivational theories.
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BBclintn.doc
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File: D0_BBclintn
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