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Essay / Research Paper Abstract
This 3 page paper looks at the business Liquidation.com, assesses the core elements of the business model consider whether or not it is likely to be successful and the impact it has had on the travel industry. The bibliography cites 4 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TELiquidation.rtf
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Unformatted sample text from the term paper:
where the firm provides a portal and support services for the sale of goods from third parties, where Liquidation provides the web site, can provide warehousing if needed, and will
handle the financial transaction, taking payment from the buyer and send it to the seller less commission. The business model is
aimed at playing an intermediary between businesses, in the business to business market, allowing sellers to list bulk items for sale, using a web auction model, where all auctions are
undertaken on the same basis, providing a high level of uniformity, most auctions have a starting bid of $100 and do not allow for there to be a reserve (Liquidation.com.
2010). This is a traditional intermediary model, where the firm is playing the go between facilitating buyers and sellers to meet up,
opening up market opportunities. It ma be argued that this is a development and a refinement of online business and the way that firm such as eBay have been successful
in bringing together buyers and sellers in a much broader context, However, Liquidation is undertaking this with a higher level of control, with the firm controlling payments, which means that
have an increased role in the transaction, but also increased knowledge of the buyers and sellers. Question 2 Will they Succeed
It looks likely that this is a business model that will succeed, it is based ion a model that is already successful; the online auction industry, which has already developed
other successful online auctions that specialise in the B2B market. The model of Liquidation also appears to be expanding. It was initially
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