Here is the synopsis of our sample research paper on Lincoln MKS (Ad Analysis). Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 3 page paper evaluates an ad according to the AIDA concept. No bibliography.
Page Count:
3 pages (~225 words per page)
File: RT13_SA903ad.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
The automobile is created in a variety of gray hues as is the writing underneath the vehicle. The photograph of the car as appears at the bottom of the page
is set against a white background. Above is a black background with a barely visible portion of the lock area reading 1-2, 3-4, 5-6, 7-8 and 9-0. The numbers are
in red and white. The white lettering that rests on the bottom portion of the black border says: "Starships dont need keys." In evaluating the advertising with the AIDA concept-attention,
interest, desire and action-it does appear that the print piece does meet much of the desirable criteria. First, it is attention getting. The ad fills a whole page, and provides
a sexy automobile that appears to be almost an illustration. The black and white concept is something that does capture ones attention in this colorful world. Today, the use of
black and white prompts an ad to stand out. Further, the shading on the vehicle creates a very dramatic image. It is also a sleek design and new for 2009,
something that would attract car buffs as well as people who are drawn to luxury automobiles. The fact that it is a Lincoln speaks volumes. At the very bottom of
the ad the words read: "Introducing the all new 2009 Lincoln MKS." Then, right underneath is a way to get more information. It merely reads "LINCOLN.COM." This points the reader
to the automobile manufacturers website. In part, the ad placement is attention getting as it appears on the back cover, but the illustration helps immensely. The comparison to a spaceship
does create interest. After all, when a marketer compares an automobile to a spaceship, a viewer might wonder whether or not it is truly a fast vehicle. Is that what
...