Sample Essay on:
Lexington Diabetes Center Marketing Plan

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Essay / Research Paper Abstract

A 22 page paper containing slide contents and speaker notes for a 26-slide PowerPoint marketing plan for a diabetes educational center in Lexington, Kentucky. Bibliography lists 13 sources.

Page Count:

22 pages (~225 words per page)

File: CC6_KSmktgHltDiaKY.rtf

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Unformatted sample text from the term paper:

Slide 1 Title Slide 2 Overview ? Startup diabetes education center - Pre-diabetics - Newly diagnosed diabetics ? Will provide fast and affordable access to basic diabetes education ? Will conduct individual patient education sessions with clients ? Will hold classes for small groups ? Will provide an outsourcing option for area physicians and hospitals Speaker Notes Healthcare provider organizations have faced increasing stresses over the past decade, with the result that today they are stretched to their limits and in some cases well beyond those limits. Physician offices have been adding nurse practitioners and physician assistants in increasing numbers, but the fact remains that patients often are rushed through the office visit process without a lot of education about diabetes. Newly-diagnosed diabetics likely have had a diet plan, an exercise plan and a brochure thrust into their hands without much explanation. Generally they are not warned about the dangers of diabetes or the implications of straying too far from the advice contained on those papers. For most people, a new diabetes diagnosis is a learning experience that requires navigating a rather large learning curve. By the time that individuals learn why they need to control their blood sugar and that exercise multiplies the effectiveness of dietary control, often they have suffered organ and cardiovascular damage that, given their diabetic status, cannot be reversed. Lexington Diabetes Center will provide the education that provider organizations cannot, including the implications of not striving to control blood glucose over time. The bottom-line effect that Lexington Diabetes Center seeks is to (1) improve the quality (and length) of life of its clients and (2) ...

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