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Essay / Research Paper Abstract
This 4 page paper uses a case study to discuss the success of Leapfrog Enterprises. It discusses the No Child Left Behind Act, as well as Leapfrog’s business model. Bibliography lists 1 source.
Page Count:
4 pages (~225 words per page)
File: D0_HVLpFrog.rtf
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the "No Child Left Behind" Act. It discusses Leapfrogs inventions and how they rate, as well as the companys business models. Discussion Leapfrog is the brainchild of Mike Wood, who
in 1993 was playing with his three-year old son Mat. Wood was using a wooden ABC puzzle to help Mat understand that letters "have both names and sounds; for example,
that the letter A is named A but it sounds like ahh" (Applegate, Austin and McFarlan, p. 164). This concept, which is called "phonemic awareness" is a foundation stone of
linguistic understanding; its essential that we recognize that "what we may hear or think of as a single utterance or sound, such as a word, is actually made up of
a string of smaller sounds, or phonemes" (Applegate, Austin and McFarlan, p. 164). Educators say that the children who can detect these "small" sounds are more likely to be successful
readers than children who cant hear them (Applegate, Austin and McFarlan, p. 164). Wood noticed that Mat, like most youngsters, "could recall the name of each letter but had difficulty
correctly associating its corresponding sound" (Applegate, Austin and McFarlan, p. 164). Woods brainstorm was to make a set of 26 "squeezable plastic letters," obviously the alphabet, each one of which
was "equipped with a small sound chip (similar to those used in singing birthday cards) that would say the letters sound when pressed" (Applegate, Austin and McFarlan, p. 164). The
idea is nothing short of brilliant and Wood was so happy with the idea that he "invested $15,000 to file a patent" (Applegate, Austin and McFarlan, p. 166). On the
advice of a friend in the toy industry, he also pulled together a focus group of mothers to see how they felt about the toy; of 20 women, all 20
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