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Essay / Research Paper Abstract
This 10 page paper looks at Tony Fernandes; the CEO of AirAsia, considering the leaderships style and examining his approaches to business with reference to relevant leadership theories. The bibliography cites 17 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEtonyfern.rtf
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Unformatted sample text from the term paper:
association between the leader and his organization, with the leadership being credited for the success of the once failing and heavily indebted subsidiary of a Malaysian government company. He bought
the airline for 1 riggit1, however it came with 40 million riggit of debt and only two Boeing 737-300 aircraft (Govindasamy, 2009). His aim was to start the first low
cost airline in Asia; initially he was perceived as a maverick, one who did not understand the airline industry in Asia, having given up a career in the music industry
following an education in the UK. However, the airline has grown into successful airline, flying to 65 destination across 122 routes and by 2009 it had carried more than 65
million passengers (Govindasamy, 2009). Fernandes is now seen as a celebrity, he is associated with the airline, passengers ask for photographs with him and he is known to wear
his trade mark red baseball cap (Govindasamy, 2009). By looking at leadership theory if, and how Fernandes has been able to lead this firm to success. The first consideration
is to assess whether or not leaders are able to influence an organization to the extent Fernandes is credit with. According to Childs (1972) it is the leader, in the
form of the CEO that is responsible for making the strategic choices within an organization, which are directly related to the performance of the firm. In this context the choices
that are made by the leaders are " not only the establishment of structural forms but also the manipulation of environmental features and the choice of relevant performance standards" (Child,
1972:2). Another advocate of leadership have a material influence is Drucker, who attributes company success to leadership (Drucker, 1954), Handy also agrees that leadership is important, but it is
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