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Essay / Research Paper Abstract
This 16 page paper examines leadership at Wal-Mart. The first part of the paper uses a PESTLE analysis to examine the political, economic, socio-cultural, technological, legal and environmental influences and the way leadership has responded to these influences. The second part of the paper looks at leadership at store level and considers the theory that supports why a (fictitious) store manager is a good manager. The bibliography cites 21 sources.
Page Count:
16 pages (~225 words per page)
File: TS14_TEPESTwal.rtf
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Unformatted sample text from the term paper:
development and growth stages, but throughout their operations. Leadership is seen as different levels and by choosing and examining an organisation we can look at the types of leadership shown
and the environment in which this leadership has to develop and manifest. If we choose a well known international organisation such as Wal-Mart and consider the environmental factors we can
look at the way leadership has seen them develop into one of the largest companies on the globe. The use of a PESTLE we can look at the situation but
first we need to consider the background of the company and look at how leadership has developed then we can look at leadership seen at a more individual level.
Wal-Mart has developed from very humble beginnings to become the Worlds largest retailers. This is not a position which is gained without some
effective competitive advantages. By looking at Wal-Mart the way in which the company has developed from a single store in Bentonville, Arkansas can be seen as a valuable lesson for
any student studying leadership Wal-Mart started in 1962 when the first store was opened by Sam Walton, the man who was to be
the driving force behind the success and culture of the company. The major mission of the company is to increase the market share as well as increasing efficiently in terms
of profits for shareholders. The strategy and goals of the company can be seen as more than economic, as it was recognised in order to gain and retain the customers
they would need a more personal approach, employees are seen as associates and not employees and the customers are treated as people rather than consumers, as seen with the 10
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