Here is the synopsis of our sample research paper on Leadership and Change Behavior at Cingular Wireless. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 9 page paper discussing some of the difficulties that Cingular Wireless and AT&T Wireless have faced as separate companies and the continuation of those difficulties as the two companies merge to become America’s largest wireless service provider. The paper links the problems with theory and makes recommendations for effective change. Bibliography lists 8 sources.
Page Count:
9 pages (~225 words per page)
File: CC6_KSmgOrgBehCing.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
Cingular Wireless, a joint venture between SBC Communications and BellSouth (ATT Wireless, Cingular in talks on possible deal, 2004), received approval from the Federal Communications Commission (FCC) to proceed with
its acquisition of AT&T Wireless to form the countrys largest wireless communications service provider. Any merger requires great change within the companies that will form the newly-merged entity in
the future, and this is particularly true with Cingular and AT&T Wireless. The purpose here is to identify some of the issues facing Cingular as the acquiring company and
to make recommendations of how Cingular might approach the challenges it faces. Current Issues Shrinking Customer Base Of the "big six" wireless communications
providers currently operating in the United States, Cingular and AT&T likely are the least popular at present. Each has been losing more customers than it has been attracting (Taylor,
2004), and if only one - or neither - of the pre-merger companies addresses this issue, then all others have the potential of becoming quite moot indeed. Cingular "lost
nearly one-third of its customers last year. AT&T Wireless wasnt far behind, with quarterly churn rates averaging 2.6%. Average churn at Nextel Communications last year was 1.6% and 1.8%
at Verizon Wireless" (Pappalrdo and Duffy, 2004; p. 14). Customers reasons for leaving Cingular and AT&T Wireless in favor of other providers most
often are that physical coverage is insufficient, but there are other complaints as well. Customers of both companies complain about coverage, but they also complain about billing problems and
service quality (Pappalrdo and Duffy, 2004). Heavy Debt Increases Each company is still profitable, but each alone presents an attractive takeover target for
...