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Essay / Research Paper Abstract
This 19 page paper looks at launching a brand new product on the market. The product chosen is an anti-ageing product. The paper describes the new product, outlines the goals and strategies for the launch and first few years, defines and examines the target market considered competitors and substitutes, and then looks at the pricing, distribution and promotion of the product. The paper ends with a three-year budget. The bibliography cites 9 sources.
Page Count:
19 pages (~225 words per page)
File: TS14_TEantiage.rtf
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Unformatted sample text from the term paper:
6. Channels of Distribution 17 7. Promotions 18 8. Budget for Three Years 19 References 21 1. The New Product
The world is a global marketplace; where a product is successful in one market and has a broad appeal if the company does not launch the product in other markets
it is likely that it will lose its advantage as other companies emulate the new product. Some markets are more fragmented than others giving companies time to establish themselves in
one market before moving onto the next, other markets may be more concentrated with global brands and a rapid product disbursement. The new
product being proposed in this paper is aimed at the anti-ageing market. The anti-ageing market is large and growing; it is also a market which is seen on a global
basis. There are number of different products on the market from Botox injections and facelifts this skin creams and make-up. With products aimed at satisfying different needs, such as eliminating,
covering or hiding wrinkles as well as making skin look younger the market is already well developed. It is well known that a
number of factors will influence the quality and condition of an individual skin tone. This can include exposure to sun, stressed and even diet. Teenagers know that if they suffer
from acne eating chocolate and greasy food is likely to aggravate the condition. In the anti-ageing market there is knowledge by the consumers that there are a number of factors
which will influence the way that this skin ages, many make-ups had inbuilt sun protection and individuals with healthy diets tend to have good skin. The majority of products aimed
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