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Essay / Research Paper Abstract
This 12-page paper describes how Liz Claiborne and Virgin have successfully used the Internet to market their products and services. Bibliography lists 5 sources.
Page Count:
12 pages (~225 words per page)
File: D0_MTclavir.rtf
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Unformatted sample text from the term paper:
a difficult endeavor, as both of these companies are involved in different things, not to mention have headquarters on different sides of the ocean (Claiborne is based in NYC, while
Virgins headquarters are in the UK). Yet these two companies do share one thing in common -- theyve both used the Internet
successfully to market their products and services to a whole new audience that may not have purchased through traditional retail outlets or catalogues.
In this paper, we will provide the tools that Claiborne and Virgin have used to try to boost their presence both in cyberspace and in the customers minds. By
using the Internet for promoting products (and in Virgins case, services), both companies have succeeded in reaching different markets and customers. LIZ CLAIBORNE
Liz Claiborne is known, of course, for fashion. The clothing style involves classic fashions that tend to buck trends, namely because they fit in with any type
of fashion periods. Most of the better department stores around the world carry Claiborne merchandise; and there are also specific Claiborne stores that sell merchandise and accessories.
But Liz Claiborne has also worked in cyberspace as well. Needless to say, Claiborne has its own website, www.lizclaiborne.com, which encourages online purchases of everything
ranging from clothing to accessories. However, Claiborne has managed to go beyond the simple web site and branch out somewhat into more Internet marketing strategies. Below are just a couple
of examples. Virtual Runway Though Liz Claiborne isnt involved in direct marketing, the company is using the web to showcase some of
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