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Essay / Research Paper Abstract
This 3-page paper provides a marketing analysis of two of Listerine's competitors: Oral-B (a Procter & Gamble brand) and Colgate-Palmolive. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: D0_MTlistcomp.rtf
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Unformatted sample text from the term paper:
its important that the competition is understood. In this paper, well provide background information about Procter & Gamble, which manufactures Oral-B and Colgate.
Colgate-Palmolive Company (also known as "Colgate") is one of the leading consumer products companies in the world, offering products in oral and personal care, fabric care and even pet
nutrition (Colgate-Palmolive Company, 2008). The company recorded revenues of more than $13.7 billion in FY 2007 (Colgate-Palmolive Company, 2008). The companys oral division sells toothpaste and toothbrushes, as well as
mouth wash and dental floss (Colgate-Palmolive Company, 2008). During FY 2007, approximately 28% of its revenues came from Europe and the South Pacific (Colgate-Palmolive Company, 2008).
The companys advertising spending was at 17% during 2006, which is one reason why the companys worldwide market share rose (Colgate-Palmolive Company, 2008). The companys market
share is in double digits, and the company is planning more innovation and creativity when it comes both to product invention and marketing the products (Colgate-Palmolive Company, 2008).
Now well move onto Procter & Gamble, which manufactures, markets and sells the Oral-B product line, which includes toothbrushes, toothpaste and mouthwash. P&G is
the king of consumer goods, not just in the United States (where it is headquartered) but throughout the world as well. The company produces and markets more than 300 brands
in 180 countries (Procter & Gamble Company, 2009). During FY 2008, the company recorded $83.5 billion in revenues (Procter & Gamble Company, 2009). The company is divided into three Global
Business Units - and the oral hygiene would be part of the Global Business Units health and well-being segment (Procter & Gamble Company, 2009).
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