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Essay / Research Paper Abstract
This 7-page paper examines marketing strategies that can be used by Lionsgate Entertainment to reach its target market for genres such as horror, teen comedy and action. Bibliography lists 5 sources.
Page Count:
7 pages (~225 words per page)
File: D0_MTlionsgat.rtf
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Unformatted sample text from the term paper:
wouldnt necessarily catch the mainstream eye. Based in Vancouver, British Columbia in Canada, Lionsgate also distributes the films it produces throughout North America. The claim to fame of this studio
is the Blair Witch Project, a sleeper which ended up taking both the movie world -- and virtual world via the Internet -- by storm in 1999.
Lionsgate achieved more notoriety (and some respectability) with its movie Crash, which won the 2004 Academy Awards for Best Picture, Best Original Screen Play and
Best Editing. Lionsgate, which is known for either co-producing films with partners or acquiring rights to little-known films at independent festivals,
also releases Saw, a horror flick, and the various Tyler Perry films (Diary of a Mad Black Woman and Madeas Family Reunion).
Though the company has gone somewhat mainstream, it still produces its "out there" types of movies. The genres its best known for are horror movies (through its "Saw"
series, among others), as well as action, teen comedy and specialty "prestige" movies (of which Crash is one). Though Lionsgate has
its production and distribution down to a science, when it comes to marketing movies, there is always room for improvement. Lionsgate has had its flops, as well as its successes.
The best way to determine what is likely to make a successful movie is through strong target marketing. There are certain assumptions
that can be made when it comes to defining target markets -- for example, horror and action films are going to appeal more to men and less to women. Teen
...