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Essay / Research Paper Abstract
This 4-page paper focuses on leadership branding and how a leader can brand him or herself to the company's best advantage. Bibliography lists 5 sources.
Page Count:
4 pages (~225 words per page)
File: AS43_MTleadbran.rtf
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Unformatted sample text from the term paper:
what the students current leadership brand is, well focus on what a good future brand might be. For purposes of this paper, the brand well use is "strength, with compassion."
The article "You Are Your Brand: Defining a Personal Leadership Style" discusses the fact that "branding" helps clarify a leaders goal and role
to the employees, while helping the leader keep the job in perspective. According to Ulrich (2007) leadership brand helps create value for a
firm by differentiating the firms quality of management from those of other firms. Ulrich further goes on to note that leadership brands guide the companys direction, are measureable, can be
learned and can help integrate management practices (2007). But its said that while leaders understand the importance of branding for their products or companies, few have figured out that branding
a leadership style is just as important (Hollander, 2003). But what, exactly, is a brand? Basically defined, a brand can either be
1) a distinctive trademark or name that identifies a manufacturer; 2) a very well-identified (and well-known) product or service; or c) a distinctive category (Brand, 2010). Branding, when it comes
to leadership, isnt all that different - as mentioned above, a leadership brand differentiates the leader from others, gives him or her a distinction from other leaders that employees (and
hopefully customers) will think about in a positive light. But there is more to branding of any kind - whether product, service or
leadership - than simply slapping a slogan on a leader and saying "okay, heres my brand, lets get to work." Crosby (2009) discusses the concept of the brand experience as
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