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Essay / Research Paper Abstract
This 10-page paper provides a strategic analysis about Apple Inc.'s plan to launch its iPad in China. Bibliography lists 15 sources.
Page Count:
10 pages (~225 words per page)
File: AS43_MTipadchin.doc
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Unformatted sample text from the term paper:
rollout to China. The planned rollout of the product in China came five months after the technology giant introduced it in the United States (Chao, 2010). According to the Wall
Street Journal, the companys latest move is to try to "expand retail offerings in a market it had long neglected" (Chao, 2010; p. 25). WiFi models of the iPad will
be available to customers through the companys two Apple retail stores in China, and through authorized Apple resellers (Chao, 2010). Furthermore, Apple plans to open 25 new Apple stores in
China by the end of 2010 (Chao, 2010). Previous to the companys release, users in China had acquired unauthorized imports of
the iPad through the so-called "gray market," where prices are higher than whats on the actual market. What follows is an overview
of the Chinese market, as well as the internal workings of Apple Inc., which is headquartered in Cupertino, CA. External Environment An external
environment through a PEST (political, economic, sociological and technological) analysis, as well as a Five Forces analysis that provides an overview of the industry can give us a good idea
what Apple Inc. will need to watch out for. PEST Political. Though China has opened up its country and welcomed foreign direct
investment (and joint ventures), it is still a communist nation. This means the government has a hand in just about everything - including permitting and a specific number of businesses
that can operate in the country. Apple indicates that its goal is to open 25 stores in the nation by year-end; no doubt it will have to go through a
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