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Essay / Research Paper Abstract
This 10 page paper looks at the way a web site for a fictitious company is designed, what is good and where there is room for improvements and then suggests improvements that could be made. The bibliography cites 6 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEkudweb.rtf
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Unformatted sample text from the term paper:
as both a marketing tool as well as a sales medium that a firm can use to directly generate orders and help with the customer relationship. The way that a
firm will use a web site will depend on a number of factors, which will include the type of business they are, the strategy and the business model that the
web site is supporting (Roberts, 2007). Kudler Fine Foods is using the web site as a promotional tool only. The firm is a local specialty food company that wants to
support sales made from one of three shops. Food is one of the more difficult internet business in terms of e-commerce, as it is a product that is both difficult
and potentially costly to send out. As such Kudler only want to market to there target market, which are those who are geographically able access their retail stores. When
assessing the web site it is important to know the aim of the web site. The first impression of the Kudler web site is positive, it is fast to load
and the graphics do give the impression of a quality operation, with stylized text and rich colors that are associated with quality good and services with a black, deep red
and rich but muted pink used, all of which are warm colors. However, it is also relativity limited web site, and as such there is likely to be some room
for improvement. When assessing a web site there are a number of tools that can be used. Nielsen (2005) has outlined 10 heuristics which can be used to assess
website design and usability. Each of these will be considered individually and applied to Kudler Fine Foods. The first of these is the visibility of the status (Nielsen, 2005).
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