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Essay / Research Paper Abstract
This is a 15 page paper that provides an outline of a full organizational change plan. Using the scenario of Kudler Fine Foods, solution recommendations to identified problems and an implementation scheduled are established. Bibliography lists 5 sources.
Page Count:
15 pages (~225 words per page)
File: KW60_KFkudler.doc
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Unformatted sample text from the term paper:
a promotional incentive program, the number of aspects that must be considered and accounted for is astounding. For this reason, it is essential to have an in-depth and nuanced planning
stage to ensure that the actual scheduling and implementation of the organizational change is carried off effectively and efficiently. This section of the paper helps the student begin to
introduce the example of Kudler Fine Foods, which serves as the model for the paper. The following plan outlines the stages involved in the development and ultimate implementation of a
necessary organizational change using for a model the small to medium retail enterprise, Kudler Find Foods. Kudler Fine Foods was founded by Kathy Kudler, who came from an extensive corporate
background with a large defense contractor. Kudler loved her work as a Vice President of Marketing, but had grown tired of the amount of travel involved with the job, as
well as the inherent stresses of being a top executive. Personally speaking, Kudler was a gourmet cook and, upon having difficulty finding certain ingredients while on vacation in La Jolla,
California, she realizes there was a niche that needed filling. With a ready-made demographic and an organizational model that lent itself to her strengths without tying her down with the
issues she disliked about her Vice President role. After obtaining financing, the first Kudler Fine Foods store opened in the summer of 1998, and due to Kudlers extensive managerial and
marketing experience, the store broke even and began returning a profit after just nine months. As profits permitted, Kudler engaged in gradual expansion of the enterprise, with a new store
in Del Mar in 2000, and another in Encinitas in 2003. As the business has grown, however, its information technology and communications infrastructure has become increasingly insufficient. An organizational
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