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Essay / Research Paper Abstract
This 4 page paper looks at Kotter’s model of change and considers the way that the model advocates dealing with change and overcoming the barriers to change. The bibliography cites 5 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEkotterch.rtf
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Unformatted sample text from the term paper:
approaches that have been developed to explain the way that change is and does take place. Kotter (1996, 1979) considers the issue of change in a number of ways.
Kotter (1996) looks at the value of leadership, not only as a source of ideas and vision in the process of change, but as a source of motivation, leading the
employees, giving them information and confidence in the change and helping to overcome fears. Providing motivation will help the employees feel better about the change and has different requirements other
than those seen in the usual motivation models (Graetz et al, 2002). It may also be argued that the type of change
which is to occur could have an impact on the type of motivation needed. For positive changes where there is a lower potential threat the approach may be easier. There
is the potential to use the change itself as a motivation, for example, a move to better premises, new systems to make the employees jobs easier. The negative or difficult
changes introduce more pressures that can be hidden, or more difficult to manage. In the traditional models motivation takes pace with the way the employees are told of the change,
and possibly involved in it, the way that they are shown it will benefit themselves as well as the company (Nellis and Parker, 2000).
With changes that result in negative outcomes for some employees, such as job losses, and where there are personal costs, such as reduced hours or reduced wages, the
motivation approach is more constrained. The models still apply, but the simplified approaches are not enough, in all cases there are potential difficulties.
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