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Essay / Research Paper Abstract
This 4 page paper looks at Kodak Eastman and the 2007 10-k summarizing the nature of the business, challenges, legal issues and the report of the auditors. The bibliography cites 4 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEkodak07.doc
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Unformatted sample text from the term paper:
such as cameras, scanners and printers, consumables such as photographic paper and services such as printing kiosks, software and photo finishing services (Kodak Eastman, 2008). This has been a significant
shift from the older technology and is the result of a four year restructuring plan establishing the firm in the digital markets, a position which has lead Kodak Eastman to
being one of the global leaders (Kodak Eastman, 2008). Today the firm works with a number of large retailers, such as Wal-Mart for the sale of goods and services. There
are more than 4,100 picture kiosks for the printing of pictures in Eal-Mart and Sams Club outlets (M2 Presswire, 2008). This is also supplemented with an environment policy, including recycling
of consumables, including those for these kiosks, which may also enhance the image of the firm (M2 Presswire, 2008). The completion of the restructuring leaves the firm looking
to the future, where there is a focus on growing the level of business which unit, increasing efficiency to improve margins on the traditional and digital businesses and pursuing a
strategy of excellence to support productive gains (Kodak Eastman, 2008). The company does face a number of challenges, the industry is highly competitive, and first mover advantages are relatively
short-lived due to competitors introducing new and updated models as a very rapid rate (Kodak Eastman, 2008, Thompson 2007). Key strategies include differentiation were offering a complete solution for the
range of products or services, supported by strong marketing online and through the traditional media (Kodak Eastman, 2008). It is also noted that the way in which cost up references
change can impact heavily on company business, and product lifecycles are decreasing (Kodak Eastman, 2008). Other potential challenges include the difficulties that may be caused by an economic downturn, the
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