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Essay / Research Paper Abstract
This 10 page paper examines Kikkoman Corporation, the well known Japanese manufacturer of soy sauce and many other products. The paper analyses the macro environment, the position of the company, its’ strengths and weaknesses and its’ financial performance. The paper then makes some suggestions for future strategies based in the report findings, including how they may be implemented. The bibliography cites 4 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEkikkom.rtf
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Unformatted sample text from the term paper:
the production of high quality soy sauce and also other similar and sundry items. In looking at the web page and the accounts there does not appear to be a
mission statement. If there were it would likely be along the lines of; To supply the worlds finest soy sauce and other associated items, produced with traditional methods and add
value to the environmental and ecological environment. This reflects the core competences and also the values that are in place from management. 2. Environmental Analysis In the remote
environment there are few barriers to trade. International or local trade and transportation is becoming easier and faster. Communications are also enabling international trade to take place more simplify. There
are some barriers, for example some goods are manufactured under licence, such as the Coca-Cola manufactured by Kikkoman in Japan. These licenses are granted by a third party and
may limit entrance to some markets. However, there are few main barriers as food production does not always need high levels of investment or specialist knowledge. The social background
to the food and condiment sector is one where there is a high social demand for the goods which are seen as essentials, in terms of soy sauce and associated
condiments, and desirable for the non essential condiments, such as tomato sauce, which is seen as associated with the west. Economically there is a stagnant market for goods in
Japan and Asia due to the slow down locally and in exports. However, for small value goods elasticity of price is less sensitive as the cost makes up a relatively
small proportion of any disposable income. Politically there is stability in the local economy, worldwide there is less stability with the war in Iraq. Technologically food production in general has
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