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Essay / Research Paper Abstract
This 5 page paper looks at the key success factors needed by internet auction businesses such as eBay and UBid. The paper looks at issues such as marketing, brand names, and technology. The second part of the paper then considers how this compared with the key success factor for any other internet or e-tail business. The bibliography cites 4 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEauction.rtf
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Unformatted sample text from the term paper:
and scope is expanding with the addition of business to consumer and even consumer to business potential sales. EBay gained the first mover advantage, but other were to take
up this business model, which is ideal for many businesses, with the company not needing to hold stock or send out goods. The online auctions sites are merely portals that
bring together buyers and sellers. Looking at companies such as eBay as well as other such as UBid the key success factors may be identified for this unique industry.
In all cases the online auction company will make the money from the listing fees and the fees that may be collected on the sales that are achieved. This means
the company needs to have sufficient numbers of buyers and sellers in order to attract the items to be sold and the buyers. This is a cyclic process as the
more buyers that are seen, the higher the prices for items will go, in line with supply and demand (Nellis and Parker, 2000). This in turn will stimulate more sellers
to take part in the auctions, seeing goods selling for good prices. Also, as more buyers are seen to place goods an on action site this may also stimulate the
buyers to look at take an interest as they have more choice, and place the auction site higher ion the buyers list of choices for making decided purchases as well
as for browsing. An example of the need for a high level of users is typified with eBay and the 72 million active users that they have globally (Hof, 2006).
However, the to reach this a key is also the way that these customers, both buyers are sellers are attracted need to be considered, First there is the issue of
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