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Essay / Research Paper Abstract
8 pages in length. The writer discusses key areas in which structural and/or institutional changes are needed in order to improve upon the existing health care system in America. Bibliography lists 7 sources.
Page Count:
8 pages (~225 words per page)
File: LM1_TLCUSHlthCr.rtf
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Unformatted sample text from the term paper:
century, with accusations that it has failed to live up to the demands placed upon it by the ever-growing population, effectively turning into a money-hungry, callous system whose focus is
anything but keeping people healthy. Indeed, there are some significant shortcomings with the current system of health care; however, they are so substantial in nature that they influence virtually
all segments of society. Hospitals are just as implicated in the systems breakdown as any other component. A major area of concern
for hospital executives is the fact that as managed care contracts increase, hospital marketing orientation decreases. Managed care unfortunately seems to force hospitals to concentrate on cost control more
than the customer satisfaction and improved business results that occur from positive marketing orientation. Hospital executives have been cautioned that cost cutting, which is the main focal point in
managed care contracts, can only lead to short-term gains. True, this action might capture the managed care business but as a reflection of quality risk in exchange for cost
trade-off, it might not be enough to overcome the difficulty associated with long term success and survival. Only by understanding the needs of the consumer and using appropriate marketing
strategies can hospital executives ensure greater customer satisfaction and repeat business. Hospitals typically tend to focus more upon running smooth production rather than
customer needs, thus compromising the very essence of the practice of medicine. By skewing the focus in this way, health care organizations are not meeting the most satisfactory needs
of their patients. Because the management is more product-oriented than patient-oriented, it is telling the patient the in effect they will be the sole determinants of what is best
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