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Essay / Research Paper Abstract
An 11 page paper discussing the needs that a data mart/data warehouse should fill for an organization contemplating designing and implementing one. The wealth of information that exists within every organization can lie dormant in the form of historical data only, or it can be used for a more strategic approach to planning for the future. At present, the Customer Service Manager seeks the sales data from the preceding month for presentation at the board of directors meeting. What the manager seeks is a compilation of consolidated customer data for use in planning an upcoming sales campaign. As is the case with any other organization in today’s business environment, the organization seeks to define the desired customer segment as narrowly as possible, enabling it to target that segment that it most wants to reach. Bibliography lists 8 sources, most from 2003.
Page Count:
11 pages (~225 words per page)
File: CC6_KSitDataMart.rtf
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Unformatted sample text from the term paper:
Customer relationship management (CRM) is more than only the latest catchphrase for describing the depth of detail in the information organizations seek about
customers, their buying habits and likely future actions. There is an underlying feeling in data management that information systems can be more than only the keepers of historical data,
providing information only about the past. The wealth of information that exists within every organization can lie dormant in the form of historical data only, or it can be
used for a more strategic approach to planning for the future. At present, the Customer Service Manager seeks the sales data from the
preceding month for presentation at the board of directors meeting. What the manager seeks is a compilation of consolidated customer data for use in planning an upcoming sales campaign.
As is the case with any other organization in todays business environment, the organization seeks to define the desired customer segment as narrowly as possible, enabling it to target
that segment that it most wants to reach. Data Staging "The data-staging layer [consists of] consolidated data from DKSystems SQL Server, Avenue, ACT
and an Accounting DB2 database. The data staging layer serves as a single source to consolidate data from existing DKSystems SQL Server and other operational systems for data integration,
cleansing, and improved reporting and analysis." The data staging layer acts as a "clearing house" for existing, recent data, a collection point for recent data that will be relegated
to older, historical records for the future. At present, it represents the most recent data available, and as such, is that in which senior management has the most direct
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