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Essay / Research Paper Abstract
This 8-page paper provides a strategy plan and environmental analysis for Kudler Fine Foods. Bibliography lists 5 sources.
Page Count:
8 pages (~225 words per page)
File: AS43_MTstrakudl.doc
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Unformatted sample text from the term paper:
listed below. Citation styles constantly change, and these examples may not contain the most recent updates. KUDLER FINE FOODS -- STRATEGY Research Compiled
by 10/2010 Please
In this paper, the writer has been asked to develop a plan with recommendations to help Kudler Fine Foods solidify its customer base and to grow. The following plan also
includes a cover memo that introduces the ideas. Cover Letter TO: Kathy Kudler FROM: A Studeht SUBJ: Kudler Fine Foods strategy Thank you, Kathy, for providing
me the opportunity to present the following strategic plan to help Kudler Fine Foods solidify its current customer base, increase its visibility and to expand. Along those lines, this report
includes an environmental scan (using a Five Forces analysis) and recommendations based on that analysis. Kudler Fine Foods can be considered in
the "growth" stage of the typical product life cycle. You are beyond the launch phase - youve managed to overcome the growing pains of many new businesses and have managed
to expand quite well. As youve no doubt noticed, there is a vast difference between planning for a just-launched company and one that is entering a phase of growth. Hopefully
this plan will help clarify your thinking on what the next steps might be. The idea behind strategic planning is understanding where the
company is right now and where it needs to be going to maintain, and grow, profitability. Doing so requires an understanding of both internal aspects and external forces that will
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