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Essay / Research Paper Abstract
This 7-page paper provides information on a public relations/public affairs campaign for Kudler Fine Foods. Bibliography lists 3 sources.
Page Count:
7 pages (~225 words per page)
File: AS43_MTreorkudl.rtf
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Unformatted sample text from the term paper:
Kudler in response to a need she perceived in the marketplace, the three stores have done very well. But reorganization is a constant activity within the organization - in 1998,
Kathy Kudler opened her first store in LaJolla. Based on the success of that initial endeavor, she opened the second one in Del Mar, followed by Encino. Kudler and her
staff are on the lookout for more sites for more stores. Expansions, by their very nature, require reorganizations. Expansions require more resources, more
time and more effort to ensure they succeed. This is why Kudler Fine Foods has undergone constant reorganization since its inception; in addition to selling gourmet foods, the organization has
opened the number of stores to sell its product as well. Though Kudler and her staff are dedicating a great deal of effort
toward finding the right product and the right market to which that product can be sold, there is less effort dedicated to determining the role of public relations and public
affairs in Kudlers frequent reorganization. In this paper, well address the public relations and communications role in a companys expansion, then apply what we know to Kudler Fine Foods.
The Role of Public Relations and Public Affairs in Reorganization Mention the words "public relations" and what might come to mind
is - newspaper articles or television "spots." This is only a small part of PR, however. The Public Relations Society of America (PRSA) has a somewhat lengthy list of items
PR encompasses, including "anticipating, analyzing and interpreting public opinion, attitudes and issues thant might impact, for good or ill, the operations and plans of the organization (PRSA, 2010). Other aspects
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