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Essay / Research Paper Abstract
This 6-page paper discusses marketing research and its benefits to Kudler Fine Foods. Bibliography lists 5 sources.
Page Count:
6 pages (~225 words per page)
File: AS43_MTkudmrres.doc
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Unformatted sample text from the term paper:
Kudler who, when becoming frustrated in her inability to find fresh gourmet foods to satisfy her cooking hobby, quite her full-time executive job to launch the first store in La
Jolla. Stores in Encinitas and Delmar followed and Kathy Kudler is considering other potential locations. But Kathy Kudler is also a huge supporter
of marketing what she currently has. As such, shell need a marketing strategy to help her out. And to help that marketing strategy, shell need a marketing research program.
What, exactly, is marketing research? Marketing research is the method by which facts and data are collected so managers and others can make intelligent,
and important, marketing decisions (Marketing research, 2011). The American Marketing Association (AMA) notes that marketing research "links the consumer, customer and public
to the marketer through information" and the information, in turn, is used by the marketer to find and take advantage of opportunities (Marketing Research, 2004).
But marketing research involves more than slipping a bunch of surveys into envelopes and mailing them to likely individuals. The marketing research process involves 1) defining the problem;
2) determining a research design; 3) identifying data types/sources; 4) designing data collection forms and other methods; 5) determining the sample; 6) collecting the data and 7) analyzing and interpreting
the data (Marketing research, 2011). Before we continue, its a good idea to understand that there is a difference between market research and
marketing research. Market research involves the specific tasks and activities involved with gathering information about a markets size and trends (Marketing research, 2011). Market research is an important part of
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